What Happened to Newbury St?

A letter from our founder

Ladies and Gentlemen, Boys and Girls,

It is with great sadness that I must announce the closing of our Newbury Street store. After almost 20 years our lease is expiring and our time has come to vacate the premises. Our last day open will be Sunday, March 11th. Our landlord plans to rent the entire building to a single tenant like the Converse, Patagonia, and Forever 21 buildings on this block of Newbury Street. We can neither afford nor utilize renting this entire 2 story building.

This was our third store when it opened and perhaps our most unique and wonderful looking store of any since. Our shattered tile, sculptural front counter was a genuflection to the great architect from Barcelona at the turn of the twentieth century, Antoni Gaudi. The counter was co-designed and built by Mitch Sidd. The magnificent, life-sized Holstein wall mural was painted by Kim Goldstein and Gail Henry. The overall design of the "Church of the Cow" was conceived by myself and built by CAFCO Construction.

As we continue to look for a new affordable home in the Back Bay, please be sure to visit our newest store at 150 Charles Street on Beacon Hill. The Charles Street shop is currently under construction and scheduled to open in April. You can also visit any of our 9 locations in and around Boston for your yogurt and ice cream needs.

Thank you so much for your patronage over the years. It's been a lot of fun serving you all.

Sincerely,
Vince Petryk
Owner and Founder of J.P. Licks

 

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